Sony Computer Entertainment Europe president Andrew House verklaarde vandaag tegenover Edge dat twijfelaars het beste in een PlayStation 3 kunnen investeren dan in een andere console, aangezien de PlayStation 3 in deze hardware cycle het sterkste is qua hardware. De PlayStation 3 zal ook nog in de volgende hardware cycle van consoles mee kunnen draaien.

House vergeleek de situatie waar de PlayStation 3 nu in zit met de vorige hardware lifecycle, namelijk toen de PlayStation 2 het moest opnemen tegen de Nintendo 64. Waar de PlayStation 2 pas werd gekocht na een flink aantal forse prijsdalingen.

“If you look back at previous lifecycles, like PS2 versus N64, we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them.

I think we’re going to see this later on PS3, and the fact that it’s a Blu-ray player as well and that there’s a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will definitely be a factor in the marketplace.”